What do you get when you take away the horsepower, torque, and warranty coverage from the Ram 1500? According to the American automaker, you get the F-150. That's the claim that a new ad from Ram is making. And as harsh as it might seem, it's one that Ram is standing firmly by.
Of course, this isn't the first truck ad recently to pull off the gloves in what has historically been a highly-contested battle between Detroit's Big Three. GM aired a rather controversial ad during Super Bowl XLVI, which made bold claims about their truck's dependability. And let's be honest here... Is there really any way that Ram could let its rivals hog the spotlight with this back-and-forth conflict? We think not.
But as far as the practice of calling out the competition goes, Michael Jordan, executive editor of Edmunds.com knows a thing or two about the playing field. "Truck guys have always been willing to name names, and this sort of thing has been going on for years," he explains. "Does anyone compare themselves to "the leading brand' these days except soap manufacturers? Trucks are about utility -- the things they do. Things get tough when there's more than brand imagery involved."1
And Ram knows that there's certainly more at stake with such claims. That's why the American truck manufacturer ends their new ads with one the following challenge: "Test our Metal." Translation? Take any new Ram truck that Jeff D'Ambrosio Auto Group carries here at 1221 E Lancaster Ave, Downingtown, PA for a test drive. Then, be amazed by how it holds up to whatever you throw its way.